Hyundai and Kia to get more distinct design languages

Hyundai and Kia will explore different designs which should provide them with greater differentiation out there. That is consistent with new global design chief to the brands Peter Schreyer, who says the new designs will start to emerge suggestion:inch,inches,in[click to edit]')" onmouseout="UnTip()">" by 50 percent to three years' time suggestion:inch,inches,in[click to edit]')" onmouseout="UnTip()">". He believes cars from the 2 sister brands “should be separated more, and we’ll obtain a wider range”. Schreyer cites the example from the platform-sharing Volkswagen Golf and Audi A3, which attract very different customers. “We also require a difference in content, ” he said. By that, he implies that Hyundais and Kias should be also separated by their features and functionality. “Kia has got a robust direction, so why should we change? ” he said. But Hyundai “will change”. Hyundai’s ‘fluidic sculpture’ design language “will evolve more”, he said. “But it only deals using the car’s surface, not its proportions. Other activities define the car also, like window graphics. “We’ll pick the good things and have a stronger family feel. Like Kia, we’ll produce a typical design, and It‘ll look adore it everywhere inside the world. It’s a complex product range but We‘ve to create a hierarchy. ”Among those good things are “quality, our type of style and also a front face design that’s been there all along. Hyundai experienced a hexagonal grille a while ago. We’ll find another twist towards the grille to really make it unique”. Hyundai and Kia to obtain more distinct design languages